Yahoo has unveiled sweeping changes to its front page aimed at shoring up its position as the main portal to the web.
Consumers in the US are the first to benefit from a new, customisable format which lets them link to third parties like Google and Twitter.
The new style will be introduced to parts of Europe and India later this week and Asia later in the year.
"We want to be at the centre of people's lives online," said Yahoo's consumer experiences head Tapan Bhat.
"There is a destination for everything you are about in just a click or two. Now we are looking at Yahoo holistically, all centred around the user," Mr Bhat told reporters in a conference call.
The key is personalisation and the biggest change involves a bar on the left hand side of the page, called My Favorites. Here, users can customise links to Yahoo and other services they use the most from news to social networks to email to movies.
While there are over 60 of these applications at the moment, consumers can add their own by typing in web addresses.
There are also plans to allow other software developers to design their own, more sophisticated applications that people can add.
"The new homepage is designed to make Yahoo the web's number one destination portal by once again giving people one place to access everything," said Ben Parr, associate editor of social media blog Mashable.com.
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